Top 5 Delivered Meal Kits and Specialty Foods Apps Performance in Mexico Q1 2024

In Q1 2024, the performance of the top 5 delivered meal kits and specialty foods apps in Mexico exhibited diverse trends across downloads, revenue, and active user metrics. Here’s a closer look at how each app fared:

Vivino: Buy the Right Wine experienced a steady decline in weekly downloads, starting at approximately 1K in the first week of January and dropping to around 666 by the end of March. Revenue showed a peak of about $1.7K in the first week of January, with fluctuations throughout the quarter, ending at $1.5K. Active users hovered around the 10K mark, with minor fluctuations, closing the quarter at around 9.5K.

Factor_ Prepared Meal Delivery displayed modest download numbers, starting at 203 in the first week of January and ending at 173 in the last week of March. Active users for this app showed a gradual increase from 550 to 705 over the quarter.

HelloFresh: Meal Kit Delivery saw a decline in weekly downloads, beginning at 234 and tapering off to 137 by the end of March. Active users remained relatively stable, starting at 9.5K and ending the quarter at around 8.5K, with some mid-quarter fluctuations.

EveryPlate: Cooking Simplified had consistent but low download numbers, starting at 80 and ending at 64. Active users saw a slight increase from 588 to 656 over the quarter, indicating a stable user base.

Green Chef: Healthy Recipes recorded minimal downloads throughout the quarter, peaking at 36 in early March. Active users remained steady, starting at 365 and ending at 337.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.